What others have to say

"Li's depth of insight and ability to brainstorm creative solutions is unmatched. Her steadfast support for Pietra and its place in the Passion Economy inspired the team more than I could have even imagined."

"Reading Li's writing on the passion economy changed the way our team thought about product in the early days. When it was time to raise our seed round, working with Li opened up doors and changed the trajectory of our fundraise in ways I could never have imagined. Even after we closed our round we had preemptive offers for follow on funding from some of the world top firms because of intro's Li made. If you are lucky enough to get a meeting with Li, I highly suggest you take it."

"One of the best meetings to date has been with Li Jin. She genuinely understood marketplaces, which makes her unusual."

"In fact, in this new economy, some people may be able to make a living off just 100 true fans, as Li Jin, a former partner at the venture capital firm Andreessen Horowitz, argued recently. Ms. Jin calls this new landscape the “passion economy.” She argues that apps like Uber and DoorDash are built to erase the differences between individual drivers or food delivery people. But similar tools, she says, can be used to monetize individuality."

"You no longer need “1,000 true fans,” as conventional wisdom dictated a decade ago. “Today, creators can effectively make more money off fewer fans,” wrote Li Jin, a former partner at the venture capital firm Andreessen Horowitz, in a blog post. If you’re able to cultivate a cult of just 100 loyal followers, you can make a very good living in what Ms. Jin describes as the passion economy."

"Knowledge — Li has created some of the best content online for passion economy and marketplace products. She also runs a fantastic community online, where members actively contribute and give feedback. Help — She'll really help you out as a founder, from intro's to potential customers as well as really good product feedback. Overall, Li is a very kind and fun person to work with. It's also very energizing when someone like Li believes in your team. If you get the chance to talk to her, you'll learn a ton!"

"Incredibly focused and knowledgeable about passion economies. Also very kind & caring human"

"I've been reading her tweets and blogs for such a long time that I've become a long-term fan of hers. And when I met her in person, it was just super clear that her knowledge (at least on a theoretical level) of consumer and marketplaces was rock-solid, and that she was super willing to riff on ideas. Fantastic experience working with her."

"Hard to get through to, but if you do, and you both show vulnerability, she will protect and look out for you. Vast rolodex, extremely theoretically sound."